Hard Discount Product

Market Segment

Hard discount retail supermarket is a retail game plan that centers on offering a limited range of products at a lower price, through high sales volumes by maintaining lean operations and supply chain.

After industry research Apung Pining Food created a brand that suit to this market, with unique name Sukang Barrio. The label includes the scenic view of the countryside.

Comparative Price

Sukang Barrio is made from the pure crystalline fermented cane vinegar dilluted, with water to attain a standard strength of 5% acidity that includes essential ingredients such as garlic, onion, ginger, sweet pepper, red chili pepper, salt, sugar and savory flavor.

Sukang Barrio

The suggested retail price of Sukang Barrio is much lower price of 50-100%, than the other similar brand.